Binding : Gebundene Ausgabe, Edition : Subsequent, Label : John Wiley and Sons (WIE), Publisher : John Wiley and Sons (WIE), NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 792, publicationDate : 2003-11-19, releaseDate : 2003-11-19, authors : Aaker, David A., V. Kumar, Day, George S., ISBN : 047123057X