Biel, Alexander L. Brand Equity & Advertising: Advertising'S Role In Building Strong Brands (Advertising And Consumer Psychology)

4.99 EUR
Binding : Taschenbuch, Label : Psychology Press, Publisher : Psychology Press, NumberOfItems : 1, medium : Taschenbuch, numberOfPages : 390, publicationDate : 1993-04-01, authors : Biel, Alexander L., publishers : Aaker, David A., Alexander Biel, languages : english, ISBN : 0805812849