Language study abroad, overseas business trips, overseas assignments, communication with foreign business partners, superiors, colleagues, subordinates... What was really important was intercultural understanding rather than English ability! ★Very popular! Continuing to sell over 30,000 copies! Overwhelming support from people working overseas! This is a book that provides practical solutions to the problems faced by many expatriates. (Female in her 30s, education-related, local subsidiary director, posted to Singapore) “If this book had been released in 2002, my life in New York would have been so much more fun and fulfilling!” (Male in his 40s, cosmetics mail order, representative director, posted to America) I would recommend this book to anyone involved in global work. I think it's the best tool for objectively viewing different cultures. (Male in his 40s, semiconductor trading company, overseas manager, posted to China) Harvard Business Review, Nikkei Human Capital, HONZ and many other book reviews! 'Education' to survive in the global era - DIAMOND Harvard Business Review “A book that people in charge of human resources and human resources development should read by Kayo Iketeru” -- Nikkei Human Capital Online “Eight measuring sticks needed to understand different cultures” - GLOBIS Knowledge Record Unfortunately, 80% of Japanese people don't need this business book. --HONZ People who need English for business need this knowledge. -- Makoto Naruke (HONZ representative) Ability to understand different cultures: essential knowledge for businesspeople Cross-cultural understanding means understanding the true meaning of the other person's words and actions, and understanding how the other person perceives your own words and actions. This is a technique for building solid trust without creating misunderstandings or misunderstandings when working with people who have been brought up in different environments or have different values. In addition, Keidanren, the Ministry of Education, Culture, Sports, Science and Technology, major companies, universities, and others place emphasis on the ability to understand different cultures in order to develop global human resources and leaders! Culture Map: Cultural differences are obvious at a glance! A powerful tool for understanding different cultures Culture Map is a cross-cultural understanding tool developed by author Erin Meyer based on over 10 years of research and interviews with thousands of executives. Feature 1 Visualize cultural differences. For example, when working with Chinese or Americans, you can see at a glance what and how you are different from the other person. Feature 2: Uses business themes that tend to cause problems as indicators. For example, when trying to persuade someone through a presentation or negotiation, you can learn about the other person's tendencies and things to consider. Erin Mayer: Selected as Next Generation's Most Promising Management Thinker ! (...