Binding : Taschenbuch, Edition : 5th Revised edition, Label : Financial Times Prentice Hall, Publisher : Financial Times Prentice Hall, NumberOfItems : 1, PackageQuantity : 1, medium : Taschenbuch, numberOfPages : 1056, publicationDate : 2008-05-21, authors : Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, languages : english, ISBN : 0273711563