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Brand : South-Western College Pub, Binding : Taschenbuch, Edition : Student, Label : Cengage Learning Emea, Publisher : Cengage Learning Emea, NumberOfItems : 1, Format : Studentenausgabe, medium : Taschenbuch, numberOfPages : 356, publicationDate : 2010-07-26, authors : O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J., ISBN : 0538473274