Binding : Taschenbuch, Edition : 6th Edition. New International Edition., Label : Prentice Hall, Publisher : Prentice Hall, NumberOfItems : 1, medium : Taschenbuch, numberOfPages : 630, publicationDate : 2013-07-17, authors : Philip Kotler, Bowen, John T., Makens, James C., languages : english, ISBN : 1292020032